STEP INSIDE THE WORLD OF MONSTER HIGH
AN UNFORGETTABLE BRAND ACTIVATION BY EVERY LAST DETAIL
We had the thrill of working with Mattel UK on a one-of-a-kind brand activation to celebrate the release of Monster High – The Movie at London’s iconic One Marylebone. Our brief was to create an unforgettable experience that brought the Monster High universe to life for an exclusive crowd of celebrity guests and their families.
With Mattel’s vision of immersing guests in the Spooktacular world of Monster High, our team got to work to design a complete journey that captured the brand’s fun and spooky charm. From save the dates to monster menus, auditioning actors, and managing the events every detail, we were excited to transform this concept into a high-energy reality.
The Spook-tacular World of Monster High
The experience began right at the entrance. Guests were greeted by Monster High characters and drawn into a mystical vortex tunnel with dramatic lighting and fog effects, setting the tone for an adventure into the world of Monster High.
One of the standout elements of the Monster High brand is its coffin lockers, which we brought to life by designing a giant, scaled-up version to serve as a photo booth. This fun and interactive feature allowed guests to snap photos and receive personalised ID cards as if they were enrolling at Monster High. As part of the experience, guests collected stamps on the back of their ID cards after completing each themed activity. To complete the immersion, every ID card was placed in a branded lanyard, creating a fully cohesive and engaging experience from start to finish.
Becoming a Monster High Student
To “enrol” fully at Monster High, guests completed a series of themed activities, earning a stamp on their ID card for each. From ghoul-itter tattoos and fang-tastic face paint to claw-some nail makeovers, guests got to embody their favourite monsters! After completing the activities, each guest took home a Monster High goody bag packed with gifts as a reminder of their day.
The event crescendoed with a high-energy dance routine featuring dancers in full Monster High character costumes—setting off an unforgettable dance floor moment. With a live DJ, 3D dance floor and a children’s entertainer bringing even more energy, guests young and old were fully immersed in the Monster High world.
WHY CHOOSE US?
When you choose Every Last Detail for your corporate event, as our name suggests, you can expect attention to detail, seamless execution, and a commitment to delivering the best possible experience, leaving a lasting impression on everyone in attendance.
Ready to create a brand activation as unforgettable as Monster High?
Let’s start planning your next immersive event! Contact us to discuss your vision and bring it to life with Every Last Detail.
